generations

The Secret to Getting Gen Y Clients

on June 14, 2013 · Comments · in Ask A Gen Y

I’ve been on the hunt to open a new account with a new bank, and the banks know it. I’ve been with Bank A for years, but between the low — miniscule, nearly invisible — interest rate and few perks, I decided it was time for a change. Bank B somehow heard and began sending [...]

Is It Important to Keep Gen Y Happy?

on June 7, 2013 · Comments · in Ask A Gen Y

I got my wisdom teeth out last month. I get stressed easily, and the looming appointment had my stomach in knots for weeks. I was petrified, and when the day arrived, I was convinced it would be my last alive. But from the minute I walked in to the moment I stumbled out, my oral [...]

How Do You Bridge the Work-Life Gap?

on May 23, 2013 · Comments · in Ask A Gen Y

We’ve arguably talked about it to death. Millennials want a balance between work and life. Unlike past generations, who put an emphasis on their careers and worked well beyond a 40-hour work week in the hope of rising to higher-paying positions later on, Gen Y is not convinced that such early career sacrifices are worth [...]

Millennials Are the Transformers

on May 10, 2013 · Comments · in Ask A Gen Y

There’s something about politics that really gets Gen Y riled up. Whether or not we know what we’re talking about, we’ll flood your Facebook feed every time there’s an election event. Regardless of the candidates’ backgrounds and political issues on tap, we want change. That’s arguably why so many voted for President Obama last year. [...]

Make Millennial Entrepreneurship Work for You

on May 3, 2013 · Comments · in Ask A Gen Y

Millennials have high ideals — and a strong commitment to those ideals, values and beliefs. They realize those ideals must be actionable and realizable, and once the mental juices get flowing, the outcome is promising. Take Etsy founder Rob Kalin, for example. In 2005 Kalin, a high school dropout, was a 25-year-old furniture designer trying to [...]