millennials

The Secret to Getting Gen Y Clients

on June 14, 2013 · Comments · in Ask A Gen Y

I’ve been on the hunt to open a new account with a new bank, and the banks know it. I’ve been with Bank A for years, but between the low — miniscule, nearly invisible — interest rate and few perks, I decided it was time for a change. Bank B somehow heard and began sending [...]

How Do You Bridge the Work-Life Gap?

on May 23, 2013 · Comments · in Ask A Gen Y

We’ve arguably talked about it to death. Millennials want a balance between work and life. Unlike past generations, who put an emphasis on their careers and worked well beyond a 40-hour work week in the hope of rising to higher-paying positions later on, Gen Y is not convinced that such early career sacrifices are worth [...]

Millennials Have Information, Not Knowledge

on May 17, 2013 · Comments · in Ask A Gen Y

I have a friend who goes to trivia at a local bar every Thursday. It’s a ritual. If his parents are in town, they have to all go. He takes girls there for weekday dates. We had his birthday party there last year — it fell on a Thursday. He loves it, and he’s so [...]

Make Millennial Entrepreneurship Work for You

on May 3, 2013 · Comments · in Ask A Gen Y

Millennials have high ideals — and a strong commitment to those ideals, values and beliefs. They realize those ideals must be actionable and realizable, and once the mental juices get flowing, the outcome is promising. Take Etsy founder Rob Kalin, for example. In 2005 Kalin, a high school dropout, was a 25-year-old furniture designer trying to [...]

Help Millennials Manage Stress

on April 26, 2013 · Comments · in Ask A Gen Y

While the perks and conveniences of modern living were designed to make lives easier and lessen stress, the American Psychological Association’s most recent Stress in America survey illustrates the opposite. Current statistics show that in the last year, the millennial generation reports the highest levels of stress compared to Generation Xers, baby boomers or the matures. [...]